ALCHE{ME}
- BRAND REFRESH
Alche{me} is a skincare brand, born in Singapore, that prides itself on bringing their audience personalised skincare made with the finest ingredients. The founders hail from prominent French skincare brands and have used their expertise and cutting edge technology to create customised skincare.
Role - Art Direction, Brand Refresh
Year - 2019
Client - Alche{me} Skincare
THE CHALLENGE
Alche{me} wanted to push a different creative direction with their current branding. They wanted to redesign their KVs and digiral assets to attract more customers to their
personalised skin care solution formulated by science. They didn't have any idea what style they wanted to adopt next but left it up to me to pitch a couple of potential directions.
THE SOLUTION
I took the brand in two directions; 1) to elevate the brand and 2) to humanise the brand. With the first idea, Elevating the brand, I went for a more high end approach. Giving the brand a luxurious appeal tying skincare as a sumptuous ritual of self love; self care. The branding was more airy and light and very feminine colour palette.
I took the brand in two directions; 1) to elevate the brand and 2) to humanise the brand. With the first idea, Elevating the brand, I went for a more high end approach. Giving the brand a luxurious appeal tying skincare as a sumptuous ritual of self love; self care. The branding was more airy and light and very feminine colour palette.
